We keep things

clean and simple

So clean you’ll go crazy wondering why it’s so clean.

There’s more to design

than pretty things

It’s about content and originality. That’s what it’s about.
View Nike case study

our clients

love our work

They love us so much they tell all of their friends.
View case study

Supercharge your teams to build products customers love.

We coach you and provide hands-on support to diagnose your product challenges and drive meaningful change.

Using everything we’ve learnt coaching and teaching hundreds of product managers and leaders.


To empower your product teams to discover the why behind what they’re building through a process integrating discovery with delivery.


To help you with practical and actionable advice and  build, implement and maintain your product roadmaps.


To untangle your thorniest problems, help you get unstuck, and empower you to build the right products the right way.

Enterprise Wellness
Ed / Talent tech
Education Nonprofit
Career Transformation

Product development, at its best, integrates collaboration, craft, diligence, taste and empathy.


Sherika Wynter
Product Coach

Sherika has an extensive career in hardware and software product development, with over 11 years of experience in private sector and government affiliated companies.

She has taught over 1,200 product sessions (not a misprint) with General Assembly ranging from 1 day bootcamps to 6+ week intensives.

Her product teaching, consulting and coaching clients have included McKinsey, JNJ, Marriott, United Technologies, Bridgewater, Walmart, Disney, the NIH and more!

David Fu
Product Coach

David has built a career as a product-led founder in edtech and talent businesses over the last decade (after a stint in investment banking).

He has taught or facilitated a few hundred hours worth of sessions or workshops on product mgmt and design thinking.

Some of his product clients include the African Leadership Group (founder named Time 100), Disney, and a wide array of future of education, work and talent startups (a small sample listed above).


David is a one of one - his background in finance and operations keep him well grounded in feasibility and delivering real value, but he elevates above that to define ambitious product vision while aligning and empowering diverse cross-functional teams to bring that vision to life.

Seth Trudeau, VP of Product at ALG

David provides incredible feedback, useful resources and helpful insights. I was able to ask David questions at any time, and he truly is a master of breaking down complex concepts in a 'snackable' manner.

Brittney Sia, Product Manager at Disney

David killed it on the gig with us, and he's also a really deep, thoughtful, relationship-oriented human.

Andrew Sage, Technical Product Manager at General Assembly

His understanding of our strategic options and the path forward were spot on.

Brian Bar, Founder and CEO of Victory Lap